Art Aids Art

Monday, March 8, 2010

Rock Your Red Pumps on March 10!

Rock what? Why now?

We’ll get to that in minute. But let’s rewind. Art Aids Art has been rockin’ red pumps for years. After all, back in 2005 when our co-founder Dorothy held her “Friends of Dorothy” art exhibit, guests were invited to don ruby slippers of all styles in the spirit of The Wizard of Oz.

With funds raised at the event, Art Aids Art purchased the parcel of land in Khayelitsha that three years later became the home of eKhaya eKasi (Home in the ‘Hood) Art & Education Center, our headquarters in South Africa serving women impacted by poverty and HIV/AIDS. Details here. It’s amazing how these things connect. Read on…

The Red Pump Project is a movement of bloggers and other activists across the USA who are spreading awareness of National Women and Girls HIV/AIDS Awareness Day on March 10. If AIDS is not in the spotlight these days, we all need to cry foul and give it the attention it deserves. Particularly alarming are the disproportionate infection rates among African-American and Hispanic women, who account for about 75% of AIDS cases in women despite representing less than 25% of the population. Education and awareness are the key to prevention.

What can you do?

Write a letter to the editor of you local paper.
Make sure that your friends and family are teaching their children about it.
Have a conversation with a teenager.

And on Wednesday, March 10, put on your red shoes! Strike up conversations with those who comment. It’s an opportunity to spread the word. There’s no better time than now.

Have fun with it, too. Zip us a photo (of just your shoes, or you in them!) and we’ll forward it to the campaign headquarters for their red pump collage.

For more information, visit


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Art Aids Art promotes education and sustainable economic development through the arts.
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